Privacy is not shame. It is a design requirement.
There is a particular indignity in a parcel that announces itself. A category printed on a carton, a descriptor on a statement, a courier who knows before you do.
None of that is inevitable — it is simply what happens when nobody treats privacy as part of the product. We treat it as part of the product. Plain outer box, neutral billing descriptor, nothing on the label.
This is not squeamishness about sex. It is the position that what happens in your house is yours, and that a company selling into that room should behave like a guest in it.
